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Huement Brand Identity

Welcome to Huement.com , a forward-thinking tech studio based in Fargo, ND. We blend design, code, and community to create digital experiences that connect and inspire. Follow us on our social channels to see our latest work and join the conversation!

Brand Colors

Primary

#7b4bc7 - Main actions, links, and highlights

Secondary

#1ca0ae - Backgrounds, accents, and structural elements

Accent

#00f0ff - Accents, highlights, and interactive elements

Dark

#4c4c4c - Backgrounds and UI elements for cards and panels

Warning

#eab308 - Warnings, cautions, and attention prompts

Information

#1982c4 - Informational messages, tooltips, and guidance

Success

#22c55e - Positive interactions and confirmation states

Danger

#ef4444 - Errors, warnings, and system alerts

Typography

Heading 1

(Saira Bold, 36px)

Heading 2

(Saira Medium, 28px)

Heading 3

(Saira Regular, 22px)

Body Text (Saira Regular, 16px): Huement's content is clear, modern, and readable. We leverage Saira for continuous text blocks to protect a friendly, approachable geometric feel.

Body Bold (Saira Bold, 16px): Deployed intentionally for explicit contextual emphasis and metadata parsing.

Logo Variants

Regular Logo (Horizontal, Full-Color: Vibrant and Clean)
Square App Icon (Futuristic variant glyph)

Logo Variants

Alternate Danger Logo (Works well on Red Backgrounds)
Monochrome Logo (Horizontal, Designed for single-color applications)

Image Assets

Huement's image assets are designed to be futuristic, playful, and engaging. They are used to enhance the visual storytelling of our brand and create a memorable user experience. Each image is crafted to align with our brand's geometric and sophisticated aesthetic, ensuring consistency across all touchpoints. Typically they are SVGs to allow them to scale and adapt to different screen sizes and resolutions without losing quality.

Jolly Service Image (Futuristic, Playful, and Engaging)
Professor Triangle Image (Geometric, and Sophisticated)
Philosophy: Organic Functionality

Product Naming Convention

At Huement , code is an extension of digital ecology. We systematically anchor functional purpose with elemental grounding—pure utility without nature is sterile, while nature without structure is chaotic. By pairing natural phenomena with software architecture, our codebases reflect both precise utility and human connection.

[Nature Word] + [Product Keyword] Interchangeable order

Natural World Words

Light Tide Wave < Animal | Biological > < Astronimical Term > < Person | Profession >

Product Keywords

Dash Kit Comment Panel Engine < Technology Term >

EXAMPLES

Wave Dash
Cookie Sleuth