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Campaign Performance
visibilityView Details pie_chartAnalytics

78%

Success Rate

+5.2%
Social Media Reach

2.4M

Total Reach

+15.2%
Email Open Rate

24.5%

Open Rate

+3.7%
Lead Conversion
Leads 1,247
Qualified 486
Converted 127

10.2%

Conversion

+2.1%

Campaign Performance

Traffic Sources

ROI by Marketing Channel

Active Campaigns

Campaign Status Budget
Summer Sale 2024 Active $25,000
Product Launch Active $15,000
Brand Awareness Paused $8,500
Retargeting Active $12,000
Holiday Campaign Scheduled $30,000

Campaign Performance Comparison

Campaign Name Channel Budget Spent Impressions Clicks CTR Conversions Status
campaign
Summer Sale 2024
Multi-channel
Email + Social $25,000
$22,450
 2.4M 84,500 3.52% 1,247 Active
local_offer
Product Launch Q3
Paid Advertising
Google Ads $15,000
$14,200
 1.8M 62,100 3.45% 892 Active
groups
Brand Awareness
Social Media
Instagram $8,500
$6,250
 3.2M 98,400 3.08% 564 Paused
replay
Retargeting Campaign
Display Ads
Facebook $12,000
$11,800
 1.2M 42,300 3.53% 724 Active
email
Email Open Rate

24.5%

Industry avg: 21%

share
Social Engagement

8.2%

Last 30 days

attach_money
Cost Per Lead

$45

Target: $50

trending_up
Conversion Rate

3.8%

Website visitors

Top Performing Content

Content Title Type Views Engagement Leads Generated ROI
play_arrow
"How to Scale Your Business in 2024"
 Video 125,000 8.5% 245 320%
description
"Ultimate Guide to Digital Marketing"
 Ebook 89,000 12.3% 189 285%
mic
"Marketing Trends Podcast"
 Podcast 67,000 6.8% 156 245%
show_chart
"Industry Report 2024"
 Report 45,000 15.2% 134 298%